The Development and Investment Entertainment Co. (DIEC), a wholly-owned subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has been rebranded to Saudi Entertainment Ventures (SEVEN).

 

Bill Ernest was appointed as SEVEN’s new CEO, the Saudi Press Agency reported on Wednesday.

 

Ernest has over 25 years of experience in the entertainment sector, including serving as president and managing director of Asia for Walt Disney Parks and Resorts.

 

SEVEN was established as PIF's entertainment investment arm with SAR 10 billion in capital, Argaam earlier reported.

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