Seera Group Holding plans to boost travel services in 2019

Seera Group Holding, previously known as Al Tayyar Travel Group, seeks to boost the sustainable growth of the consumer travel business unit as of 2019, the company said in a statement.

The group’s travel management business unit will now operate under Elaa, a new brand that will continue as an advisor for corporate and government clients.

Seera’s car rental business unit which operates a fleet of over 8,000 vehicles in the Kingdom will also come under the new brand name Lumi.

Seera’s Mawasim, a Haj & Umrah service provider, will cater to the religious travel segment and the B2B travel industry globally.

SEERA’s portfolio is additionally comprised of a hospitality segment, which is planning to acquire 30 hotels in the Kingdom as per the strategy revealed in 2017 and a Corporate Ventures Unit which continues to focus on strategic investments to support Seera’s vision within the industry.